Year
2022
Client
KOBA
Category
Brand Identity
Product Duration
3 - 4 Weeks
The research process for KOBA Kombucha began with an in-depth study of the kombucha market, exploring consumer preferences, health benefits, and industry trends. Research focused on fermentation techniques, the rise of functional beverages, and the increasing demand for natural, gut-friendly drinks. Competitive analysis provided insights into visual branding, packaging trends, and storytelling approaches that connect with health-conscious consumers. Understanding the balance between tradition and modern wellness helped shape KOBA’s identity as a kombucha brand that blends authenticity with a fresh, contemporary appeal.
The design process brought the brand’s philosophy to life with a clean and contemporary visual identity. The KOBA logo was crafted to embody minimalism while maintaining a strong presence, complemented by a refreshing color palette inspired by natural ingredients. Packaging was designed to stand out on shelves with sleek typography, subtle textures, and intuitive labeling that highlights key benefits. Supporting brand elements, including marketing materials, social media content, and website design, were developed to create a cohesive and inviting brand experience. Every design decision was made to reflect KOBA’s promise of simplicity, wellness, and balance.
The development process ensured the seamless execution of the brand across all platforms. A detailed brand guideline was established to maintain consistency in visual identity, messaging, and packaging standards. Product testing and consumer feedback shaped final refinements, ensuring an engaging and relatable brand experience. As KOBA prepared for launch, a marketing strategy incorporating storytelling, influencer collaborations, and digital campaigns was implemented to build awareness and loyalty. Through this structured approach, KOBA Kombucha emerged as a brand that doesn’t just sell a drink—it offers a lifestyle of balance and vitality.
In the concept process, KOBA was positioned as more than just a beverage—it became a ritual for balance and well-being. Inspired by nature’s harmony, the brand concept centered on purity, simplicity, and vitality. Moodboards explored earthy yet modern aesthetics, with organic textures, minimalist typography, and clean, refreshing color palettes. The name KOBA reflects a fusion of culture and modern health-conscious lifestyles, reinforcing its role as a daily wellness companion. Logo sketches experimented with fluid shapes and natural motifs to convey movement and the living essence of fermentation.
