Year
2024
Client
Worklink
Category
Brand Identity
Product Duration
3 - 4 Weeks
The Research Process starts with analyzing global hiring trends, identifying business needs, and assessing competitor platforms like Upwork and Fiverr. Understanding both employers and freelancers helps shape Worklink’s unique value and branding direction.
The Design Process focuses on building a strong visual identity, including a modern logo, a professional color palette (blue for trust, green for growth), and clean typography like Montserrat or Poppins. These elements ensure consistency and recognition across all branding materials.
In the Development Process, Worklink comes to life through a user-friendly website, active social media presence, and compelling marketing materials. A strategic content plan drives engagement, while branding guidelines maintain consistency across platforms.
The Concept Process defines Worklink’s core messaging, crafting a strong brand story and tagline like "Global Talent, Limitless Possibilities." Customer journey mapping ensures an intuitive experience, and final testing refines the brand before launch.
